Brand Story

About Villani

Villani products, “pure art”!

There is a reason to call Villani products “pure art”!

Did you know that Italian salami are fermented food product?

If we are talking about Japanese fermented food, we must mention Japanese sake, natto and miso. Some examples of foreign fermented products, which have steadily entered our daily lives, are wine, yoghurt, cheese, etc. Italian salami are another outstanding example.
Fermenting the pig's meat with the Nature's power and make wonderful salami, takes the skill of an artist. However, making the salami pleasant for the sight is not enough.

We call a product "pure art", when it is not just a pleasure for our eyes, but also captures our heart!
Villani's salami are such an example ? you cannot forget the moment you put a piece of salami in your mouth and be captured by its smooth taste and aroma, a product, that exceeds the level of being called just "food" and truly deserves to be called "a piece of art".

Do not miss the chance to appreciate this Villani product. You will be attracted to it forever.

Art enriches people's hearts and lives!

Art is not just something to enjoy watching, but also something to understand and taste. Please, take a careful look at Villani's salami and try its delightful taste.

The glossy, beautiful colour
The smooth texture
The rich aroma, which fills your mouth

You will have a piece of art on your table.

The seacret of Villani

The traditional skills, whici have come down to us after more than 100years: The high-quality meat, which makes it worth!

Villani is able to produce pieces of art, simply because the skills of the craftsmen have been passed up to the present generation. Art cannot be achieved by using only machines.

Villani choose their "high-quality pig's meat" with utmost care, as it is believed to be the first step to creating a piece of art. The company selects carefully the meat, choosing only from Italian pigs. Moreover, the meat is not frozen, but used in its fresh form.
On the solid base of the "high-quality material", Villani have been pouring the traditional skills of making salami for over a century. Thus, today we have this superb product.

Here is the key to producing a piece of art, which is constantly praised by everyone.

Villani is the only company that prepares by itself the most important for the fermented food "fermentation micro-organisms"

The fermentation micro-organisms transform the pig's meat into beautiful piece of art. In other words, their role is enormous: they take part in the aging process of the product, become the factor for the aroma. They influence the 3 most important elements of the product: taste, aroma and colour.

Therefore, according to the fermentation micro-organisms one uses, the features of the products will change. So, it is very hard to trust anyone, when it comes to factors, as important as the taste, aroma and colour.
Villani pour life in their products by themselves: having their own laboratory, they research the best fermentation micro-organisms for each product and cultivate them, till they are ready to use.

The traditional skills match very well with the fermentation micro-organisms' work, achieving an art masterpiece, a pleasure for the eyes and for the mouth.
Villani keeps the old tradition, without missing to develop its production, which eventually leads to the creation of thiis marvelous product with numerous fans.

The way of making Villani salami

1. Reception of the meat

Villani use only meat, which has been preserved in refrigerator under 4℃ degrees for 24 hours after treatment.

  • Frozen meat is not used: only fresh pig's meat.

2. Cut and mix the meat

Chop the material and put it together with the other ingredients in the mixer.

3. Curing process

Preserve the meat, till it reaches the necessary levels of pH and water consistency. (at least 35 days).

  • In other words, wait until the salami become tasty and safe to eat.
  • The mold around the salami protects the product, guaranteeing the perfection of the curing process on the inside as well.

4. Tasting: Tasting room

Choose at random a few samples from the manufacture lot and test the aroma and the texture.

  • Have a visual check for each product.

5. Analysis tests: Villani's own laboratory

Chemical and microbiological tests are carried out in order to confirm the products' safety.

  • We use the most modern know-how.

6. Labeling and Wrapping

Take away the mold from the product, put the label and place it in the case.

It's time to sit at the table!

History

Villani has supported Modena's food culture in Northern Italy for more than a century

When we say the word "salami", people in Japan often picture in their heads hard or hot sausages. However, the origin of the word comes from the Italian word "salare" ( salt a product) and this is why, salami has always been pig's meat, which is put in salt until mold appears and it is cured. It is one of the traditional food products.

From ancient times, Emilia- Romagna has been called the capital of the delicious food. It is a famous region for breeding high-quality pigs with the magnificent agricultural products, that are cultivated near Po river.

Villani company is in Modena city, which is situated a little bit north from the center of Emilia-Romagna region. Modena is famous not only for its meat products, but also for its balsamic vinegar and lambrusco ( Italian sparkling wine), which make it a real gourmet city.

More than a century ago, a man, called Giuseppe Villani, started making salami, which put the beginning of Villani company. At those times, Italy was not a rich country, but still Villani people made endless efforts to offer a traditional, tasty product, protecting the food culture through the years.

The world longs for Villani taste

Nowadays, Italian people are not the only ones, who long for Villani salami.

Villani products cross the sea, cross the Italian borders and meet all their fans.

Villani offer the Italian salami with a long history to people all over the world. This proves, that together with the taste, people respect and prefer the service and quality control of Villani.